Over the last year, the email marketing industry has changed dramatically.
If you want to set up email broadcasts, create stunning landing pages, convert more consumers via email drip campaigns instead of paid ads, and so on, you now have more alternatives than ever.
Despite the fact that there are numerous new ways to reach clients, email marketing remains the most effective strategy.
The return on investment is approximately 40 times!
However, selecting excellent email marketing software for your company is easier said than done. That’s why we’ve put together this fantastic and comprehensive guide for you. Over the last year, the email marketing industry has changed dramatically.
Drag-and-drop email campaign builders are available in all three of these email marketing platforms, as well as in connection with popular business apps like Zapier and WordPress.
You can quickly develop opt-in forms, website popups, gather contact information automatically from other apps, and scale your marketing using these email marketing automation services.
Let’s start by taking a quick look at each of these three email marketing services.
What Is ConvertKit
Convertkit is an email service provider (ESP), and it is also one of the fastest-growing email software. Convertkit bills itself as a content creator’s email marketing solution.
It has become a popular email marketing tool due to its ease of use and extensive marketing automation capabilities. Other elements of the platform include landing pages and sign-up forms.
What Is EngageBay
EngageBay is a digital marketing suite that includes sales, marketing, and customer service solutions.
EngageBay is great for small enterprises and companies who need tools to sell their products and services, gather and nurture leads, and provide customer service.
Businesses can use EngageBay to integrate their marketing, sales, and service needs into one platform.
Contacts and audiences can be managed, email campaigns can be triggered, notifications can be enabled, landing sites and sign-up forms can be designed.
The sales dashboard includes tools for managing leads effectively. Sales teams can see all of their deals in one place, automate recurring tasks, schedule online appointments, and review real-time sales reports.
A helpdesk, LiveChat, canned responses, autoresponders, and a full-featured ticketing system are all included in the free customer support solution.
Support teams may keep track of an unlimited number of customer service ticket requests, interact with consumers 24 hours a day, and form different support groups based on the most essential customers or goods.
Convertkit vs EngageBay: Product Comparison
In this part, we’ll compare ConvertKit with EngageBay in terms of the user interface, segmentation, landing page builders, pricing, and customer service.
After you’ve completed this section, you’ll know which software is best for your company.
Let’s get this party started!
#1. Convertkit vs vs EngageBay: User Interface
Convertkit User Interface
Convertkit offers a user interface that takes some getting used to. Its user interface is geared at content authors, as most tools are designed for email marketing rather than e-commerce.
The program is divided into five sections:
Subscribers: This is a list of persons who have signed up for an email newsletter.
Landing Pages & Forms: Templates can be used to create personalized landing pages.
Broadcasts: A broadcast is an email campaign that is sent only once to subscribers.
A sequence is an automated email campaign, similar to a drip email.
Marketing automation is a type of autoresponder that is based on triggers. This capability is useful, for example, if a company wants to send an email to someone who has clicked on a link.
EngageBay User Interface
EngageBay is a comprehensive digital marketing platform.
EngageBay is a feature-rich and versatile CRM software that provides plenty of capabilities for marketing, sales, and customer service teams.
The platform provides a straightforward, user-friendly design with straightforward nomenclature for services like campaigns, email broadcasts, marketing automation, and so on.
The platform’s design is user-friendly, allowing users to seamlessly navigate between marketing, sales, and support dashboards. A drop-down menu contains all of the tools, as well as user instructions.
#2. Convertkit vs Engagebay: Customer Support
Convertkit’s Customer Support
Convertkit provides excellent customer service. Customers can reach out to customer service via a tab on their dashboard or the website.
The customer assistance team is available five days a week via chat and email.
Customer service is not available 24 hours a day, seven days a week on weekends. On weekends, customer assistance choices are limited, which can be troublesome for worldwide teams.
The site also includes opportunities for forum participation and user tutorials in addition to customer help.
Customers can also search the knowledge base for answers to their questions, which includes articles, demo videos, and user guides.
EngageBay’s Customer Support
EngageBay also has a strong customer service department.
There are phone support and callback alternatives available. Users can also send their issues and concerns to a specific email address.
Articles and instructions are divided into marketing, sales, and customer support modules in the knowledge base.
Each module includes articles and demonstration videos to assist users in determining the answers to their questions.
#3. Convertkit vs EngageBay: Forms & Landing Pages
Many email marketing platforms now provide landing pages and form builders as standard features.
For designing responsive landing pages, Convertkit, Mailchimp, and EngageBay are excellent choices.
Convertkit’s Forms & Landing Pages
Convertkit features a library of more than 50 customisable landing page layouts.
The landing page and form functionality are excellent, and they’re simple to set up even if you have no prior coding or design experience.
Users can embed forms directly on their websites or as pop-ups using Convertkit. Users can also use WordPress or Optin plugins without losing their subscription information.
Landing pages are an optional feature in Convertkit.
The landing pages are hosted on a separate, stand-alone page. Users can edit these templates as per their needs.
EngageBay’s Forms & Landing Pages
The Marketing bay includes EngageBay’s form and landing page technology.
The platform comes with a configurable and responsive drag-and-drop editor.
Users can choose from hundreds of themes or construct their own from scratch using the drag-and-drop builder. Users can also upload HTML files and use Rich Text Formatting for extra control. Users may make their pages responsive for mobile users with only one click.
The landing pages on EngageBay are adaptable and provide a choice of alternatives. Meta-titles and descriptions can be customized by users, which helps to improve SEO rankings.
Users have access to marketing automation, lead capture forms, and more in addition to the landing page builder.
#4. Convertkit vs Mailchimp vs EngageBay: Email Builder
Convertkit’s Email Builder
The email builder in Convertkit is simple to use, but that’s because there aren’t many options.
Users can only modify font size and type, change colors, and add photographs on the platform, which is largely text-based.
There are no email templates to choose from; instead, a plain-text email is sent by default.
EngageBay’s Email Builder
The email builder on EngageBay is comparable to Mailchimp’s. Both provide drag-and-drop capabilities and visual options.
Users in EngageBay can customize pre-made templates or start from scratch when generating an email form.
The template library is divided into sections and grouped by theme (newsletters, sales announcements, etc).
Content blocks are used in the visual editor, making it simple for non-designers to rethink or alter the layout. The template makes it simple to add photos and videos, which are preserved in a handy media repository.
If necessary, users can even create their own template.
EngageBay may be the ideal option for users who seek a higher level of personalization.
The number of templates a user can alter in Mailchimp’s free plan is limited. EngageBay, on the other hand, gives you access to all of the templates and gives you infinite modifying choices.
#6. Convertkit vs EngageBay: Pricing
Convertkit provides a free two-week trial period after which you must upgrade.
There are two strategies:
- Starting at $29 per month, Creator is a great option.
- Creator Pro is available for $59 per month.
The rate listed above is for 1,000 subscribers. Convertkit’s price is based on a sliding-scale basis, so as your subscriber base grows, you’ll have to pay more.
The Creator Pro package starts at $519 per month for 55,000 contacts.
EngageBay’s pricing depends on whether users want to buy the whole suite or just one tool.
The EngageBay CRM has a free (forever) plan for up to 500 contacts and 1,000 branded emails. Even the free plan has tons of features, including live chat, integration library, targeted emails using personalization, sequences, and so much more.
The paid plans offer visual automation workflows, sales funnel management, A/B testing, timezone-based deliverability, and much more.
For the All-in-One package, the plans are:
- Basic: $11.99 per user/month
- Growth: $39.99 per user/month
- Pro: $79.99 per user/month
For Marketing, Sales & CRM Bay:
- Basic: $10.79 per user/month
- Growth: $27.99 per user/month
- Pro: $55.99 per user/month
Without additional fees, the All-in-One Pro service includes unlimited contacts and 50,000 branded emails per month.
Annual subscriptions are discounted by 20% and annual subscriptions are discounted by 40% at EngageBay.
None of the three email marketing platforms allow you to send an infinite number of emails.
Convertkit vs EngageBay – Which Tool Should You Choose?
Now that we’ve seen the definitive Convertkit vs EngageBay comparison, it’s time for you to make your decision.
Both email marketing programs can be extremely beneficial to your small business.
Convertkit is a marketing tool focused mostly on bloggers and online content creators,
However, there is a catch.
Convertkit uses a sliding scale pricing scheme. As your contacts expand, you’ll have to keep paying more.
You could end up spending hundreds of dollars for a platform that only costs you a few bucks, to begin with!
EngageBay is clearly the greatest option: you get all of the features of Convertkit plus a few more, for an unbelievable price.
It may not seem like much of a difference for beginner plans, but if your business grows and you have 50,000 or more contacts, you’ll be paying anywhere from 1,000 to 1,200 percent more for Convertkit.
We don’t believe you want to do that.