HubSpot is one of the most comprehensive tools for Inbound Marketers. It was established in 2006 by Brian Halligan and Dharmesh Shah and started off by targeting small business owners and entrepreneurs. However, as the company began to grow, it gradually started moving upmarket.

They began targeting larger businesses by 2015, eventually growing their services and tools. Today, HubSpot offers one of the most comprehensive suites of tools that includes software for Social Media Marketing, Lead Generation, Customer Relationship Management, Content Management, E-Mail Automation, and a lot more. 

Their CRM platform is by far one of the most popular picks. However, HubSpot may seem a bit costly for smaller businesses, especially if you want to use access to more advanced features, like audience segmentation or creating full-serviced landing pages.  

This article will give you a comprehensive guide to the 3 best HubSpot alternatives. You will get to know about HubSpot and its key features. You’ll also be able to figure out which HubSpot alternatives are the best fit for your needs in the further sections. 

List Of Best HubSpot Alternatives

1. EngageBay

EngageBay is the best and affordable HubSpot alternatives.

EngageBay is designed for startups and small businesses looking to afford a comprehensive, all-in-one marketing suite.

We know firsthand how expensive HubSpot can be for these businesses and how limited their options otherwise are.

They either have to pay for several tools and apps to fill in the gaps or go without many marketing and sales CRM features.

The user interface of the service is easy to use and straightforward. It provides you with rich text formatting, email marketing templates, free email automation, landing page builder, and much more.

With its live chat feature, your customers will have a one-to-one experience. EnaggeBay’s CRM allows you to view details of any contact from a single interface. Infact, it also acts as an excellent project management tool.

Some of its best features include marketing automation, help desk software, live chat feature, ticket management, behavioral targeting, autoresponders, notifications, and more.

With its CRM Analytics data, you can make better decisions for your business and grow your sales and number of customers. One of the best features of EnagageBay is its Auto Dialer. With it, you can make and receive calls with a single click

You will get excellent support for their email marketing service. The support is provided via email and phone.

2. FreshWorks

If you need comprehensive HubSpot alternatives that allow you to get an overview of your Sales Cycle and figure out bottlenecks and opportunities, you may want to consider Freshworks. 

Like HubSpot, Freshworks allows you to manage your Leads through multiple channels like Telephone, E-Mail, or your Website. It offers comprehensive Sales data and has one of the best Sales Pipeline Management solutions that you will find online.

With just a few clicks, you can get a pretty handy visualization of all your deals. This allows you to customize pipelines according to the way you see fit, track specific deals, and get an overview of your business’ health. 

Freshworks can be one of the best HubSpot alternatives for gauging team performance and identifying opportunities. If you need an ideal solution for managing both Sales and Marketing together, the Freshworks Suite might be a better pick. 

Freshworks is good if you need a Sales tracking solution, but it’s found severely wanting for its Marketing capabilities. Compared to the comprehensive insights that HubSpot offers and the range of advanced segmentation and progressive profiling feature that HubSpot has to offer, Freshworks has a long way to go and this can be one of the best HubSpot alternatives.

3. ActiveCampaign

ActiveCampaign has become incredibly popular and is widely touted as one of the best HubSpot alternatives in 2021. If you need a Marketing Automation platform that does almost everything that HubSpot does but costs less than half the price, then ActiveCampaign is the best HubSpot alternatives.

ActiveCampaign can help you create comprehensive automation maps and target Leads through nurturing campaigns using E-Mail or SMS Marketing. You can also use it for Social Media Marketing, as it allows you to set up custom audiences for Facebook as well.

ActiveCampaign is one of the best tools for handling E-Mail Marketing and segmentation, Marketing Automation via E-Mail and text, and customer relationships. It has a dedicated CRM that offers comprehensive analytics and features for optimizing your message based on different audiences. 

You can view Lead scores and win probabilities for different contacts and optimize your Sales Funnels through a centralized dashboard. ActiveCampaign also has a range of advanced reporting and analytical tools that you can use to understand your data in a much better manner. All these features make ActiveCampaign one of the best HubSpot alternatives.

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